Company

The Clear Choice for OEMs Worldwide

  • ENGINEERED EXCELLENCE

    Experience the reliability of American-made products, built to last and crafted for superior water treatment applications that support health, safety, and well-being.

  • QUALITY YOU CAN TRUST

    Built to exceed industry standards, every component undergoes rigorous testing to ensure long-term performance and reliability.

  • PROVEN EXPERTISE

    Trust our 80 years of experience for dependable solutions in the water treatment industry.

  • INNOVATIVE SOLUTIONS

    Benefit from cutting-edge technology and continuous improvements driven by your needs.

  • DEDICATED PRECISION SUPPORT

    Count on meticulous customer service that matches the quality of our engineering, ensuring seamless operations.

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Mission & Vision

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Clack's mission is to provide precision water treatment technology to support the health, safety, and well-being of customers, and supply vendors with precise, economically viable solutions manufactured responsibly, in a clean, safe, rewarding work environment.

Clack Corporation History

1940
First Clack Location
First Clack Location

In 1944, Bill Clack and his father, Willis Clack, opened a small water softener exchange business in Madison, Wisconsin. Clack Soft Water eventually grew into a small Wisconsin dealer network featuring the Golden Seahorse brand.

1960
Clack Soft Water evolves into a manufacturing and distributing company serving independent OEM assemblers
Clack Soft Water evolves into a manufacturing and distributing company serving independent OEM assemblers

By 1960, Clack Soft Water evolved into a manufacturing and distribution company for OEM assemblers. Introduced the 609 brass control valve, improved steel tank durability with epoxy liners and enamel coatings, and expanded distribution of Ionac C249 resin, Erie control valves, and Apex fiberglass tanks. Also manufactured 369 Manumatic valves,…
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1970
Clack participated in a joint venture in Belgium with Erie Controls.
Clack participated in a joint venture in Belgium with Erie Controls.

From 1969 through the mid-1970s, Clack participated in a joint venture in Belgium with Erie Controls, with Clack responsible for manufacturing Apex-style mineral tanks. Because of the 1974 oil crisis, Clack began manufacturing blow-molded brine tanks by 1975. Clack Corporation later formed a joint venture in Belgium with Structural Fibers,…
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1970
Richard Clack joins the company on a full time basis after graduating UW-Madison
Richard Clack joins the company on a full time basis after graduating UW-Madison

Rich was responsible for the growth of the blow molding components division during the late 1970s, creating a complete line of brine tanks and specialized custom blow molding that included three production facilities. The complete line of manufactured brine tanks allowed Clack to consolidate components to OEMs in a very…
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1980
Clack facility in Rogers, Arkansas Opens
Clack facility in Rogers, Arkansas Opens

In the early 1980s, Clack started molding proprietary plastic water treatment components and assembling filter cartridges in Rogers, Arkansas. The 1980s included the learning curve conversions from brass parts to engineered plastics. Clack introduced the Microline RO system using a patented, proprietary-designed manifold plate that took advantage of previous plastic…
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1990
Clack continues to grow plastic custom blow molding, and improves the distribution of water treatment components to customers worldwide.

Rich became president and CEO of Clack on the passing of his father, Bill in 1987. Because of industry consolidation and market conditions, Clack designed and introduced a completely new electronic 1-inch engineered plastic control valve in 2000, taking advantage of multiple customer focus groups and utilizing its past plastic…
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2024
Clack aquires Ozotech, Inc., a premier manufacturer of ozone generators
Clack aquires Ozotech, Inc., a premier manufacturer of ozone generators

This strategic acquisition reinforces Clack’s commitment to providing cutting-edge solutions and strengthens its position as a leader in the water treatment technology market.